DATE & TIME:

Thursday, March 23, 2017

2-3 p.m. (Eastern) 

As with other TIA webinars, the session will be recorded and available post-event for those who are unable to participate live.

OBJECTIVE:

This hour-long webinar will provide toy manufacturers with insights into how to adapt your advertising strategy given changes in technology behavior and culture. The webinar will provide information about evolving digital and social media usage trends among kids and parents, as well as the steps and information required to effectively craft a media plan, including budget considerations, identifying target audiences, timing/seasonality, and more.

TARGET AUDIENCE:

Toy executives and staff responsible for advertising and marketing.

WHAT YOU WILL LEARN:

During the one-hour, webinar presenters will equip participants with the basic elements of developing an effective media plan and strategy. It will explore how media usage trends have changed across platforms such as television and digital, and how this data impacts and steers media spending. Presenters will dive into different tactics to use when advertising across various media platforms and how each are differentiated and tailored based on their audience (kids vs. parents). Participants will get a glimpse into how marketing has moved beyond standard ads and evolved into partnerships and collaborations in the form of content.

MODERATED BY:

Anne McConnell, Senior Director, Market Research & Data Strategy, Toy Industry Association

PRESENTED BY:

David Becker, President, Blue Plate Media Services; and Tim Jones, Media Director, Blue Plate Media Services

David Becker, President, Blue Plate Media Services

An industry veteran, David has worked closely with many leading toy companies, helping to grow their respective brands in North America and across the globe. David has over 25 years of experience in advertising and branding across a range of industries, from toys, entertainment, education and apparel to publishing, licensing and consumer package goods. Recipient of the New York Young Entrepreneur of the Year Award, David has dedicated his career to helping mid-range to mature companies impact the market through smart thinking and a collaborative approach to brand building. A founding partner of Blue Plate Media Services and 11-year affinity partner of the Toy Industry Association, David works closely with toy companies to help drive the retailer sell in and consumer sell through. Prior to joining Blue Plate Media, David’s entrepreneurial career includes senior marketing and product development agency positions at BBDO, American Marketing, DBECK Industries, and Thorn EMI’s Musicom.

Tim Jones, Media Director, Blue Plate Media Services

Tim has spent the last 27 years analyzing competitive advertising programs and consumer behavior while building media plans for some of the largest advertisers in the U.S. He has worked across consumer packaged goods, telecommunications, and retail categories where direct involvement with marketplace analysis and business analytics have provided a comprehensive perspective on media spending and brand sales and media/marketing sales drivers. Prior to joining Blue Plate Media, Tim managed the agency team responsible for media planning and execution for Toys“R”Us, where he gained considerable insights into the toys and games business. Tim spent over two decades at MEC Global, one of the world’s largest media agencies, managing implementation across all traditional and non-traditional media formats.