News - ANNUAL U.S. SALES DATA

9

year

Search This Supplers Products:Ball Sets ToysTarget & Bow and Arrow ToysFrisbee ToysDiabolo ToysFan SuppiesFitness Ball & Jumping Ball Toys

home categories store home newsInformation

ANNUAL U.S. SALES DATA

time2017/03/21

TIA’s more than 900 members account for an estimated 90% of the annual U.S. domestic toy market.

U.S. DOMESTIC MARKETS

According to The NPD Group’s Retail Tracking Service, which represents approximately 80% of the U.S. toy retail market, the U.S. toy market grew to $20.36 billion in 2016. When factoring up to 100% for a total market figure, NPD estimates the U.S. market size for the total toy industry to be at about $26 billion.

Year-end sales data for 2016 shows a 5% increase in domestic toy sales from 2015.

NOTES:

The data presented above is provided by The NPD Group from its U.S. Toy Retail Tracking Service to the Toy Industry Association (TIA) for publication on this website.

Data is representative of retailers that participate in The NPD Group's Retail Tracking Service. NPD's current estimate is that the Retail Tracking Service represents approximately 80 percent of the U.S. retail market for Toys.

While NPD does not project its toys retail sales to reflect the total market, when factoring up to 100% for a total market figure, NPD estimates the U.S. market size for the total toy industry to be in the $26 billion range in 2016.